“It’s counterintuitive that paying more will result in a savings overall,” said Ellen Hawes, a senior analyst of Acadia Center, an environmental advocacy group in Boston. “But that’s what the data shows.”

[…]

Hawes said that Acadia hasn’t seen this “rebound” effect to be significant. “There is only so much electricity you can use,” she said.

Read the full article from the New Hampshire Business Review here.